Project Information
Client: Ha Mi Nail Salon
Industry: Beauty and Wellness (Nail Salon)
Project Duration: 4 months
Services Provided: Sustainability Strategy, Green Marketing
OverView
Ha Mi Nail Salon was looking to rebrand and reposition itself as a modern and trendy nail salon. They also wanted to leverage Instagram to attract a younger and style-conscious clientele.
Solution
1. Rebranding:
Conducted a complete rebranding, including a new logo, color scheme, and interior design.
Reimagined the salon’s ambiance to create a more contemporary and Instagram-worthy setting.
2. Instagram Marketing:
Launched and optimized an Instagram business profile for Ha Mi Nail Salon.
Developed an Instagram content strategy that featured nail art, color trends, behind-the-scenes looks, and customer testimonials.
Result
- 50% increase in Instagram followers and engagement.
- A significant rise in appointments booked through Instagram.
- A transformed brand identity, attracting a younger and style-conscious client base.
Client Feedback
