Project Information
Client: Pho Kim Noodle Shop
Industry: Food and Beverage (Noodle Shop)
Project Duration: 10 months
Services Provided: Social Content Creation, Facebook Ads, Booking Reviews on Toplist Blog Post
OverView

Pho Kim Noodle Shop, a beloved local noodle hotspot famous for its Vietnamese dishes, embarked on a mission to reinvigorate its brand, extend its customer reach, and streamline the reservation process. The goal was to transform into the go-to destination for noodle lovers in the community.
Solution
1. Social Content Creation:
- Developed a compelling social media content strategy across platforms including Instagram, Facebook
- Produced captivating content, showcasing the delectable noodles, culinary techniques, behind-the-scenes stories, and customer experiences.
2. Facebook Ads Campaign:
- Launched strategic Facebook ad campaigns to increase the restaurant’s online exposure.
- Designed engaging ad creatives highlighting special noodle dishes, promotions, and enticing visuals.
- Employed demographic targeting to reach potential customers within the local area.
3. Booking Reviews on Toplist Blog Post:
- Secured a partnership with a renowned food toplist blog to feature a comprehensive review of Pho Kim Noodle Shop.
- Leveraged the partnership to encourage customers to share their experiences and leave reviews on the toplist blog.
- Highlighted the blog post on Pho Kim’s website, social media, and online listings, directing customers to the review.

Result
- A remarkable 50% boost in social media engagement and followers, driven by mouthwatering content and active customer engagement.
- A substantial surge in dine-in and takeout orders attributed to the successful Facebook Ads campaigns, resulting in increased foot traffic.
- Enhanced online visibility and credibility with positive customer reviews featured on the toplist blog post, contributing to a stronger reputation.
Client Feedback
5/5

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"The Story Communication has brought the perfect blend of success to our Pho Kim experience. The social content, Facebook Ads, and the toplist blog post partnership have elevated our online presence and solidified our reputation as the ultimate noodle destination. We're absolutely thrilled with the results."